Working on a client site   no comments

Posted at 3:52 pm in blog

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In addition to recruiting for the Digital Marketing industry, I also do a little website design, build and digital marketing personally. However, something I’ve never had much success with, has been logo design. It’s always seemed to be a skill which sits quite apart from ever other, with every attempt of mine looking like a 1980’s MTV ident.
Finally though, I’ve designed something I’m quite proud of. I build a site for new Hemel Hempstead Hair Extensions business, Trending Hair and I think it’s actually quite good. It reflects the hair but also a hashtag, quite simple but effective if you ask me. Anyway, I like it.
Now, I’m working on the social media, seo and some paid social advertising. All quite fun and a great learning experience.

Written by dgoodchild on March 23rd, 2016

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Renewed effort for blogging   no comments

Posted at 2:51 pm in blog

I have been very lazy when it comes to blogging. Not lazy in other areas, I’ve been super busy with actual digital marketing recruitment, but this is something I’m very aware we need to do more of. So here it is, my commitment to start writing more.
Starts tomorrow. Honestly!

Written by dgoodchild on June 19th, 2014

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Google certification is dead. Long live Google Partners   no comments

Posted at 10:28 am in Industry, blog

Some changes to the way in which Google certify AdWords specialists has been introduced. One of the most interesting parts at an individual level is that it is now free to take the exam (rather than $50 a pop previously).

Agency feedback hasn’t been all positive, but there’s definitely some good comments too – particularly on support levels. Agencies will be able to manage their Partners account and individual certifications from the same account. You won’t be able to use your old badge from November 13th onwards

It should see a few more entry level people going through the process, which can only be a good thing. Not that $50 was a massive problem, but if it encourages people to start studying, knowing that barrier isn’t there, that could help.

Written by dgoodchild on October 10th, 2013

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Topcashback breaking new ground   no comments

Posted at 11:44 am in Industry, blog

Interesting piece on A4U regarding Topcashback and their latest enterprise. Cashback on petrol bought at Esso. It looks like it’s only a temporary offer, and can only be redeemed once every 7 days, but if it boosts their user base, why not?

It could mean more cashback sites following suit, and you can’t blame them. It’s a good idea to generate interest in offline application of the channel.

Written by dgoodchild on February 15th, 2013

The Grand National too   no comments

Posted at 9:22 am in blog, fun

Following straight on from one gambling post, another win!
£10 each way on Neptune Collanges at 33/1 – £432 in the bag plus £12 back for starting a new account at William Hill via Quidco.

Written by dgoodchild on April 16th, 2012

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Poker   no comments

Posted at 9:14 am in blog, fun

As some may know, I’m an avid poker player. So, I’d just like to crow about my win last night!

Big tournament at the Grosvenor Casino in Luton, £50+£6 buy-in and around 60 runners. I wasn’t planning to go, but a friend was going and asked if I’d like to join him. With nothing better planned, I tagged along. We started at 4pm and things were pretty level for the first few hours. My friend crashed out early unfortunately. I didn’t get out of there ’til 2am but it was worth it for first place and winnings of just over £1K. Happy days!

Written by dgoodchild on March 26th, 2012

Where’s the 419?   no comments

Posted at 12:41 pm in blog, fun

Why don’t I get 419 scam mails any more? Didn’t we all used to receive at least 1 a week? I know I certainly did. I even remember my first, when I actually read through it all, pondering the possibilities of helping someone retrieve $40 million.
I was only reminded of this when I actually received one today. Not from Nigeria, but from someone claiming to be in London. I particularly liked his sign off -
“Please if you are not willing and interested in helping me kindly delete this email from your email and pretend you never got it.”
I will do that Sir!

Written by dgoodchild on March 23rd, 2012

Google Chat no more?   no comments

Posted at 12:41 pm in blog

Over the past few years, we’ve utilised the Google Chat badge on our website. It’s always been handy for people to contact us – perhaps if they are at work and unable to speak on the phone. A useful little tool, relatively easy to implement and a nice feature to have.
It stopped working recently (or just repeated queries back at the user!) and it’s been quite tricky trying to figure out why. One person on a Google Group suggested that Google were no longer developing the badges, and they should be removed. We can’t find out if this is official and the page to generate the code still appears to be up. Go figure.

Anyway it’s all banjaxed, so we’ve shifted over to the Windows Live equivalent. Fingers crossed.

Written by dgoodchild on March 15th, 2012

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What’s up 3?   no comments

Posted at 5:29 pm in blog

I’m in the process of upgrading my phone. After a bit of a run around with misinformation about a change of contract ownership issue, they’ve finally announced that I can upgrade.
However, while my contract ends at the end of April (and they always give a month’s grace) they want to charge me £19 for the pleasure. So, what you’re telling me Three, is that while I want to sign a new 2 year contract with you, you want to charge me another £19? A contract which will make you nearly £800 and you still want to charge me £19.
Instead, you lose a customer. I’ll wait. Perhaps instead of the Samsung Galaxy S2, the S3 may be out soon anyway.

Written by dgoodchild on March 12th, 2012

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Google on the up! Who’d've thought it?   no comments

Posted at 5:58 pm in Industry, blog

http://searchengineland.com/bing-and-google-gain-market-share-while-yahoo-drops-114140?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

I’m not sure this is surprising news to anyone, but there it is anyway. Google and Bing increase their market share while everyone else declines. In other news Big Ben continues to chime. It’s only really going to be news if it changes.
I think what’s interesting is the mobile search stats. It’s not just Google with 66%, it’s Google with 95-96% of market share. Where’s everyone else? Picking up crumbs. Who’s going to find a way to topple them? Someone with something innovative I presume.
I wish I knew what it was of course. I feel like the scarecrow in Wizard of Oz sometimes. Perhaps the Wizard could give me a brain for inspired mobile search technology?

Written by dgoodchild on March 9th, 2012

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