Revival of the blog   no comments

Posted at 2:54 pm in Industry, blog

It’s been too long old friend, and we shouldn’t be strangers any longer. Blog, I’m here to address our issues and start writing to you again.
We’ve seen an insanely busy 18 months here at Goodchild Smith. Online Marketing recruitment has gone from strength to strength in that time. While 2009 looked decidedly poor, we’ve seen a gradual to a phenomenal rise in activity all round. Clients are not only providing us with new roles, but they also have sign-off to hire (something which wasn’t always the case 2 years ago) and are proceeding with interviews and making decisions promptly. This can only be down to the success they are enjoying with their own volumes of business.
PPC jobs are coming through, both agency-side and client-side, Affiliate Marketing jobs are maintaining their levels but we’ve seen an interesting rise in Analytics jobs. There does seem to be much more focus from everyone on extracting the most data from the work they are doing and optimising campaigns accordingly.
This is good news for everyone. Even though Online Marketing spend is constantly on the increase, less money spent poorly / inappropriately is good for the client, good for the agency and ultimately good for the industry as a whole.

Written by dgoodchild on March 8th, 2012

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