Interview Tips

Interview tips for candidates seeking Online Marketing jobs

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Research Everything

Make sure you have researched the company thoroughly.

Take a good look over their website and try to gain a good understanding of their business. If the company has numerous divisions or works in a number of different marketplaces, make sure you have a reasonable awareness of these and not just those relevant to you.

If you aren’t sure about a technology – use Google or Wikipedia to research it. Try to find a company statement and comprehend their objectives and future plans. If the company has posted an annual report, read that too – it should provide useful information on their turnover and potential for growth. Find out who their competitors are. Who else works in their marketplace ?

Finally, make sure you know all of the above about your current employer. Interviewers are almost certain to ask. )

Where are you ?

It sounds obvious, but make sure you have a location map at least a day before the interview.

The last thing you need 10 minutes before you leave, is to be frantically phoning to get a map e-mailed to you. If you are stuck, Google Maps will probably be able to help. Click on Get Directions and enter the postcodes. This should also give you a good idea of roughly how long it should take to get there too (leave earlier anyway !).


It may be an informal interview, but that doesn’t mean sandals and Hawaiian shorts.

You only have one chance to make a first impression – it’s a cliché but it’s true. Dress appropriately and act professionally.

Also, (and this probably sounds obvious too) you’d be surprised how many interviewers complain that interviewees looked bored, or at least not alert and interested during the interview. Don’t fidget, don’t slouch, and use your ears and mouth in the proportion given to you ie. Be prepared to listen more than you talk !

Many interviewers like to see people making notes, so come prepared with a notepad and pen. Basically try to impress on the company that you would be an excellent representative for them.

General Approach

Smile ! Engage brain before speaking – take a moment before answering questions.

It’s a fine line to draw, but try to be confident in your ability without being overly arrogant.

Don’t discuss salary at a first interview unless the subject is started by the interviewer.

Don’t offer negative information about your current or previous employers. Regardless of how badly they treated you, unfortunately if you bad-mouth them, your integrity is likely to be called in to question.

Questions and Answers

Take a positive approach to the answers you give.

Avoid a simple yes or no answer.

Many interview questions are intentionally designed to see how you answer them.

Why not consider and prepare answers for these commonly asked questions ;

Tell me about your achievements / what is your greatest achievement ?Try to make this work rather than socially related. You know what we mean.

Strengths and Weaknesses ? It’s there in almost every interview, so prepare yourself. Tell the interviewer how your strengths could apply to the role, and be honest when it comes to weaknesses. Explain how you are working on overcoming them. Tell me a little about yourself. Again, this is an opportunity to sell yourself and show how your skills are relevant to the position on offer.

Some other specific questions ;

What do you enjoy about working in this industry ?

What sort of people do you enjoy working with?

What is the most challenging situation you’ve been in and how did you deal with it ?

What qualities do you think are essential for this role ?

How well do you work under pressure ?

What is your motivation ?

What are your hobbies and spare time activities ?

How does your current role fit in with the department and company?

How do you cope with criticism? What are your preferred working conditions?

What are you looking for in a company?

Why would you be the right person for this job?

Where do you see this job going?

How do you see this role developing your current skill set and experience?

What reservations do you have?

Interviews work both ways

Prepare questions about the company and ask them Some suggestions ;

What goals do the company have ?

How will this role progress ?

How has this role become available ?

Are there any training opportunities ?

What is the company culture and department culture ?

If you don’t already know – Who are your direct competitors ?

How is performance monitored ?

If applicable – Who will report to me ?

How much travel is involved ?

And finally

Ask what the next stage of interview is. If you are fortunate enough to be offered the job instantly, answer immediately – If you can’t say yes or no, then explain that you need time to consider and why.

Don’t worry if you felt the interview went badly. Interviewers sometimes put you under pressure to see how you react.

Thank them for their time (regardless of the above !)

Contact us as soon after as possible. We always like to speak to you before chasing our client for feedback. It helps us tailor our questions accordingly.