Archive for the ‘Industry’ Category

Google certification is dead. Long live Google Partners   no comments

Posted at 10:28 am in blog,Industry

Some changes to the way in which Google certify AdWords specialists has been introduced. One of the most interesting parts at an individual level is that it is now free to take the exam (rather than $50 a pop previously).

Agency feedback hasn’t been all positive, but there’s definitely some good comments too – particularly on support levels. Agencies will be able to manage their Partners account and individual certifications from the same account. You won’t be able to use your old badge from November 13th onwards

It should see a few more entry level people going through the process, which can only be a good thing. Not that $50 was a massive problem, but if it encourages people to start studying, knowing that barrier isn’t there, that could help.

Written by dgoodchild on October 10th, 2013

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Topcashback breaking new ground   no comments

Posted at 11:44 am in blog,Industry

Interesting piece on A4U regarding Topcashback and their latest enterprise. Cashback on petrol bought at Esso. It looks like it’s only a temporary offer, and can only be redeemed once every 7 days, but if it boosts their user base, why not?

It could mean more cashback sites following suit, and you can’t blame them. It’s a good idea to generate interest in offline application of the channel.

Written by dgoodchild on February 15th, 2013

Google on the up! Who’d’ve thought it?   no comments

Posted at 5:58 pm in blog,Industry

I’m not sure this is surprising news to anyone, but there it is anyway. Google and Bing increase their market share while everyone else declines. In other news Big Ben continues to chime. It’s only really going to be news if it changes.
I think what’s interesting is the mobile search stats. It’s not just Google with 66%, it’s Google with 95-96% of market share. Where’s everyone else? Picking up crumbs. Who’s going to find a way to topple them? Someone with something innovative I presume.
I wish I knew what it was of course. I feel like the scarecrow in Wizard of Oz sometimes. Perhaps the Wizard could give me a brain for inspired mobile search technology?

Written by dgoodchild on March 9th, 2012

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Revival of the blog   no comments

Posted at 2:54 pm in blog,Industry

It’s been too long old friend, and we shouldn’t be strangers any longer. Blog, I’m here to address our issues and start writing to you again.
We’ve seen an insanely busy 18 months here at Goodchild Smith. Online Marketing recruitment has gone from strength to strength in that time. While 2009 looked decidedly poor, we’ve seen a gradual to a phenomenal rise in activity all round. Clients are not only providing us with new roles, but they also have sign-off to hire (something which wasn’t always the case 2 years ago) and are proceeding with interviews and making decisions promptly. This can only be down to the success they are enjoying with their own volumes of business.
PPC jobs are coming through, both agency-side and client-side, Affiliate Marketing jobs are maintaining their levels but we’ve seen an interesting rise in Analytics jobs. There does seem to be much more focus from everyone on extracting the most data from the work they are doing and optimising campaigns accordingly.
This is good news for everyone. Even though Online Marketing spend is constantly on the increase, less money spent poorly / inappropriately is good for the client, good for the agency and ultimately good for the industry as a whole.

Written by dgoodchild on March 8th, 2012

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