Archive for the ‘google’ tag

Google Chat no more?   no comments

Posted at 12:41 pm in blog

Over the past few years, we’ve utilised the Google Chat badge on our website. It’s always been handy for people to contact us – perhaps if they are at work and unable to speak on the phone. A useful little tool, relatively easy to implement and a nice feature to have.
It stopped working recently (or just repeated queries back at the user!) and it’s been quite tricky trying to figure out why. One person on a Google Group suggested that Google were no longer developing the badges, and they should be removed. We can’t find out if this is official and the page to generate the code still appears to be up. Go figure.

Anyway it’s all banjaxed, so we’ve shifted over to the Windows Live equivalent. Fingers crossed.

Written by dgoodchild on March 15th, 2012

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Google on the up! Who’d’ve thought it?   no comments

Posted at 5:58 pm in blog,Industry

I’m not sure this is surprising news to anyone, but there it is anyway. Google and Bing increase their market share while everyone else declines. In other news Big Ben continues to chime. It’s only really going to be news if it changes.
I think what’s interesting is the mobile search stats. It’s not just Google with 66%, it’s Google with 95-96% of market share. Where’s everyone else? Picking up crumbs. Who’s going to find a way to topple them? Someone with something innovative I presume.
I wish I knew what it was of course. I feel like the scarecrow in Wizard of Oz sometimes. Perhaps the Wizard could give me a brain for inspired mobile search technology?

Written by dgoodchild on March 9th, 2012

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Google test new ad model   no comments

Posted at 2:36 pm in blog

googleaffiliatenetworkIt seems Google are testing (on a relatively small scale) a new ad model
Wall St Journal article.
Google Product Ads looks like it’s going to appear on a low number of results during beta, and will feature both image and price information. The interesting part is that rather than CPC (cost per click), it will be an advertiser defined CPA (cost per acquisition), where advertisers set the commission rate paid on successful conversions.

One can only assume that this is a direct response to Microsoft’s new search engine Bing, which is actively pursuing online shoppers, with a similar model already. There’s no keywording option on the Google’s new ads, they will categorise them based on the feed supplied to Google Base – will this put some advertisers off ? Who knows ?
It’s all part of Google Affiliate Network, which was created when Google bought Doubleclick for $3.1 billion (which included Performics) – a deal which was finalised in March 2008.

Written by dgoodchild on June 22nd, 2009

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